Wednesday, July 23, 2008

POPULAR APPRAISAL THROUGH FOCUS GROUP DISCUSSIONS


On july 21st and 22nd we had the chance of meeting the Kewerimide marketing group in Kitaleba village, Wajjala parish, Lwampaga sub county, Nakasonggola district. The aim of the visit was to carry out focus group discussions to ascertain possible products that can be developed from the crop raw materials that the farmers have. The outcome was a surprise since the farmers seemed to have a few crops in season as most of the crops were out of season. The available crops to date were ground nuts (pea nuts), simsim, maize and cassava. the rest of the crops were out of season. the farmers were pretty interested in making mango juice although the mango season was almost was reaching a climax. We the Makerere team presented the potential products to the farmers and held a gruesome debate on what to produce as a team with the farmers. After two hours of fist fights and a democratic vote the farmers narrowed down on peanut butter with 60% vote and dried mango (fruits) with 70% vote. The experience from the field trip was tentalizing but I must say a physical demonstration product is of good use in case you are talking of developing a certain product. The farmers liked the peanut butter we presented such that they could not resist learning how to make it.

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