Marketing

We have sold some products to Kampala , but haven't tried marketing them in the
supermarkets around. We have registered some ready demand in kampala though we have to electrify some things such as the bottle and the label design .As we
write the new label is fully designed and soon will be uploaded for suggestions.
Our next target market are schools especially primary schools.

Sales are expected to increase with the new bottle and label, that is after current peanut batch is consumed.

After establishing a good market base in Kampala and maintaining the quality of the product, farmers will be sending the products on a
weekly basis for distributions to the identified markets, after which the proceeds will be sent back.

The first batch of production has been an experience to all the kewerimide members and the farmer groups in Nakasongola inclusive.

Some unavoidable changes

Due to peoples demand and complaint about the kind of label and bottle .we the kewerimide group have resorted to a 400gramm bottle which is to compete with peanut butter on shelf.

We had proposed a 200grammm bottle but of a different structure.unfortunately we failed to get one in Uganda .

THANK YOU FOR SUPPORTING US

This goes to all those who supported us by buying our product (peanut butter). Thank you so much.May God bless you abundantly. we promise to continue producing quality and we say customer satisfaction is garanteed. We exist because you are there for us.
Thank you again.

Farmers polish up peanut production

The second field visit was done by Jonathan and Sammy to our surprise the previous day the farmers did produce the best quality peanut without supervision we did provide literature about good manufacturing practices to the group, the proven flow and the ingredients. And we do hope the coming field visit will be fruitful.
On the bright side the sells are good with about 200 units sold although the proceeds are being used the processing structure (house) since the area had no housing we could use.
The target market was makerere but this shifted to the Kampala markets who are so interested in the product.
The product name is “KIPOOLI SUPA” which is a luganda word and so common among the population. Rebranding is already taking place with a new batch of better labels and bottles.
With this new product the market is insurmountable, profits will sore within the 1st 6months and diversification is eminent.

Updates from Kewerimide

Following the initial productions from 10 days .the makerere team worked out a plan to make field visits every Friday of the week. The first field visit was done by Isaac and jonathana.this was a disappointing one since the farmers had failed to meet the quality specification we had initiated. This caused us a loss of about 200000shs in raw materials, labor, packaging and transport. Following this, we halted the production until the next field visit.

Peanut butter is Ready on Market

During our production visit in Nakasongola we meet a big challenge from the farmer.
The name peanut butter was droped since local people didn't know it.
so we came up with the local name "Kipooli Supa" which kind of captured market.

Activities in Nakasongola(Wajjala)

Women take part in peanut butter production.the women of wajjala together with the chairman played a big role in peanut butter production .